Wilson Sonsini Advises Insider on $500 Million Series E Financing

On November 1, 2024, Insider, a leading AI-native omnichannel experience and customer engagement platform, announced a $500 million Series E funding round led by General Atlantic, a leading global growth investor. Wilson Sonsini Goodrich & Rosati advised Insider on the transaction.

Insider plans to further develop its next-generation marketing software offering and invest heavily in research and development, focusing on expanding and evolving its AI solutions. The company also intends to scale its talent base and geographic footprint, leveraging General Atlantic’s global platform. With an established market position in 28 countries across five continents, including North America, EMEA, APAC, and Latin America, Insider plans to increase its regional investments on the back of strong demand in the U.S. market, where it has achieved significant growth. Additionally, the company will use the funds to explore strategic M&A opportunities.

The Wilson Sonsini team that advised Insider on the transaction included:

Corporate
Michael Labriola
Elisa Sielski
Betty Rosenbaum
Michael Chern
Abbie Currie

Tax
Myra Sutanto Shen

Regulatory
Mike Casey
Joshua Gruenspecht
Anne Seymour
Jahna Hartwig
Navpreet Moonga
Bryan Poellot

Antitrust and Competition
Deirdre Carroll
Kimberley Biagioli
Liam Boylan

Technology Transactions
Scott McKinney
Rodrigo Valle

Data, Privacy, and Cybersecurity
Matthew Staples
Daniel Chen
Chany Kim

For more information, please see Insider’s news release. Additional details are available on Bloomberg and Law360.