FAQS
What should I keep in mind when choosing my company’s corporate name?
- Formation
- How To Start
Choosing the right corporate name for your company is a crucial step. Your company’s name is likely the first thing investors and potential customers learn about your business and can help shape their perceptions of you and your company. However, there are several steps that should be taken before a name is finalized to ensure that there is less friction down the road.
Always consult with your start-up attorney throughout the naming process to navigate any potential legal issues and ensure compliance with all regulations. Here are some things to keep in mind:
- Name Availability and State Requirements:
- Most technology and life science start-ups intending to raise venture capital should incorporate as Delaware c-corporations. You can check to see if a specific name is available in Delaware here.
- Keep in mind that the name must not contain certain restricted words (such as “bank,” “trust,” or “college”) and will need to include a proper suffix such as “corporation,” “incorporated,” “company,” “corp.,” or “inc.”
- If you are not ready to form your company, the name can be reserved in Delaware until you are ready to incorporate, up to 120 days.
- Domain and Social Media Availability: You should also check ahead of time to confirm that a corresponding domain name and any relevant social media handles are available. A matching domain name aids your marketing efforts and makes it easier for potential investors and customers to find your company online. In addition to domain availability, check the availability of social media handles that match your corporate name. Consistent branding across all platforms is essential for building a strong online presence.
- Trademark Search: Before you decide on a name, it may also be advisable to conduct a trademark search to make sure your desired name isn’t already being used or protected in a way that will interfere with your proposed business. Consult with your start-up attorney to conduct trademark searches in relevant jurisdictions.
- Future-Proof: The name should be scalable and adaptable to future changes in your business. Avoid names that might limit your business to a specific product, service, or geographic location unless you are sure your company will not diversify or expand down the line.
- Fictitious Business Names: If you plan to operate under a name different from your registered corporate name, you may also need to file for a fictitious business name (also known as a DBA—“doing business as”) in the jurisdictions where you operate.
Remember, choosing a corporate name is a significant decision. Take your time, consult with legal experts, do your research, and choose a name that will serve your company well as you build your brand and grow your start-up.
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